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连续涨价也无法弥补损失,2020年奢侈品最大输家

JINRI,QUANQIUSHECHIPINJUTOULVMUGONGSILVMHJITUAN、GucciMUGONGSIKAIYUNJITUAN、AIMASHIDENGLUXUJIAOCHU2020NIAN“CHENGJIDAN”。

RANGRENSHILIAOWEIJIDESHI,JINGUANQUNIANLV、Gucci、DiorDENGSHECHIPINPAISHUCIZHANGJIA,ZAIZHONGGUOXIANQI“PAIDUICHAO”,DANYIJIUWEINENGNIUZHUANYIQINGHEITIANEDAILAIDEJUDAQINXI:LVMHJITUAN2020CAINIANYINGSHOUXIAHUA17%ZHI446.5YIOUYUAN;KAIYUNJITUAN2020CAINIANXIAOSHOUEDADIE17.5%ZHI131YIOUYUAN……

LV2020NIANYICIZHANGJIAQIAN,ZHONGGUODIANPUMENKOUPAIQILEZHANGLONG TUPIANLAIYUAN:MEIJINGJIZHE DUYU SHE

BEISHOUGUANZHUDESHI,YIQINGWEIJIXIA,JIUJINGNAGESHECHIPINPAISHOUBOJIZUIXIAO?ZUIDADESHUJIAYOUSHISHEI?ZAI2020NIANQUANQIUSHECHIPINSHICHANGWEISUODEQINGKUANGXIA,LVXIANHUIFUDEZHONGGUOSHICHANGZHANXIANCHUQIANGLIRENJING,ZHEIDUIZHENGGESHECHIPINXINGYEERYAN,DAODIYOUDUOZHONGYAO?

SHECHIPINJITIZHANGJIA,YEDANGBUZHUSHOURU“DIEDIE”BUXIU

2020NIANYIQINGQUANQIUSINVE,BUSHAOSHECHIPINDIANPUBEIPOGUANMEN,JIBIANLVDENGSHECHIPINJITITONGGUO“ZHANGJIA”LAIWEICHIPINPAIYINGXIANGLI,SHUCIYINFAZHONGGUODEDIANPUMENKOUPAIQIMAIBAOZHANGLONG,DANYEWEINENGWANHUIQUANNIANDIEDIEBUXIUDEYEJI。

QIXIAYONGYOULV、Dior、GivenchyDENGPINPAIDELVMHJITUAN,2020CAINIANYINGYESHOURUTONGBIXIAJIANG17%ZHI446.5YIOUYUAN(YUEHERENMINBI3510YIYUAN),JINGLIRUNTONGBIXIAHUA34%ZHI47YIOUYUAN。

TUPIANLAIYUAN:CAIBAOJIETU

SUIRANLVMHJITUANZAI2020NIANCHUANGXIA10NIANLAIDEZUIDILIRUN,DANQIZHULIPINPAILV、DiorSUOZAIDESHIZHUANGPIJUBUMENSHIJITUANZHONGRENXINGZUIQIANGDEBANKUAI,2020CAINIANJINXIADIE3%ZHI212YIOUYUAN(YUEHERENMINBI1666YIYUAN),QIEZAIDISIJIDUFUSUJIAOKUAI,SHOURUDAZHANG18%ZHI72.73YIOUYUAN。

LINGYIDASHECHIPINJITUAN,YONGYOUGucci、Bottega Veneta、Yves Saint LaurentDENGPINPAIDEKAIYUNJITUAN,2020NIANGUODESHIFENBUYI,XIAOSHOUEDADIE17.5%ZHI131YIOUYUAN(YUEHERENMINBI1030YIYUAN),JINGLIRUNXIAHUA6.9%ZHI21.5YIOUYUAN。

TUPIANLAIYUAN:CAIBAOJIETU

YOUQISHIKAIYUNJITUANZHANGQIYILAIDEGONGXIANDAHUGucci,ZAI2020NIANJINGCHENGLETUOLEIYEJIDEYIDA“BAOFU”,XIAOSHOUETONGBIXIAHUA22.7%ZHI74.4YIOUYUAN,XIGAIPINPAIZI2015NIANHUIFUZENGZHANGYILAIDESHOUCIXIADIE。FANERSHIBottega Veneta,ZAI2020NIANNIXICHENGWEIKAIYUNJITUANXINZENGZHANGYINQING,XIAOSHOUETONGBISHANGZHANG4.8%ZHI12.1YIOUYUAN,YISHIGAIJITUANWEIYILUDEZENGZHANGDEPINPAI。

ZHONGGUODEBVDIANPU TUPIANLAIYUAN:MEIJINGJIZHE DUYU SHE

HEZHONGDUOSHECHIPINYIYANG,YIDALISHECHIPINPAI Valentino(HUALUNTIANNU)ZAI2020NIANYESHOUDAOYIQINGDEYANZHONGYINGXIANG,XIAOSHOUEJINWEI8.82YIOUYUAN(YUEHERENMINBI69YIYUAN),YU2019NIAN12.2YIOUYUANDEXIAOSHOUEXIANGBIDADIE28%,ANGUDINGHUILVJISUANZETONGBIXIAHUA27%。

XIANGJIAOERYAN,YIQINGHEITIANEXIA,AIMASHIZHANXIANCHUTOUBUSHECHIPINDEQIANGDACHENGYALI,ZAI2020CAINIAN,QIXIAOSHOUETONGBIJINXIAHUA6%ZHI63.89YIOUYUAN(YUEHERENMINBI502YIYUAN),JINGLIRUNZEJIANSHAO9%ZHI13.85YIOUYUAN,ZHENGTIBIAOXIANYOUYUXIAOSHOUEDADIE17.5%DEKAIYUNJITUAN。

BUGUOCONGMUQIAN(JIEZHI2YUE23RI)YIFABU2020CAINIANYEJIBAOGAODESHECHIPINGONGSILAIKAN,KANGYALIZUIQIANGDE,DANGSHUYONGYOULV、Dior DENGPINPAIDELVMHSHIZHUANGPIJUBUMEN,QUANNIANXIAOSHOUEJINXIADIE3%,QIEDISIJIDUXIAOSHOUBIAOXIANGAOYUTONGYANGZHUDASHIZHUANGPIJUDEAIMASHI。

2020NIANQUANQIUSHECHIPINSHICHANGWEISUO23%,ZHONGGUONISHIZENGZHANG48%

YIQINGZHONGCUOLEQUANQIUSHECHIPINSHICHANG,JIBIANSHILV、AIMASHIDENGTOUBUSHECHIPINYENANTAOYEJIXIAHUA。《2020NIANZHONGGUOSHECHIPINSHICHANG:SHIBUKEDANG》(YIXIAJIANCHENG《BAOGAO》)XIANSHI,2020NIANQUANQIUSHECHIPINSHICHANGWEISUO23%。

BUGUO,ZAIYIQINGDEDAOKONGZHIHOU,ZHONGGUOJINGNEISHECHIPINXIAOSHOUYINGLAIQIANGSHIFANDAN,ZI2020NIAN4YUEHUINUANHOU,QUANNIANNISHISHANGYANGYUE48%,DADAOJIN3460YIYUANRENMINBI。

TUPIANLAIYUAN:BAOGAOJIETU

ZAIQUANQIUSHECHIPINXIAOSHOUCANDANDEDAHUANJINGXIA,ZHONGGUOSHICHANGSHOUDAOLEQIANSUOWEIYOUDEZHONGSHI,CONGGESHECHIPINLUXUFABUDE2020CAINIANYEJIBAOGAOZHONGJIUNENGYIKUIJIUJING。

LVMHJITUAN2020CAINIANYEJIBAOGAOXIANSHI,ANSHICHANGLAIKAN,2020NIANQIZAIOUZHOUHERIBENDEYEJIDOUSHOUDAOJIAODAYINGXIANG,ERZAIBAOHANZHONGGUOZAINEIDEYAZHOUSHICHANGXIAOSHOUEZHANQUANQIUSHICHANGDEBILIQUECONG2019DE31%ZENGZHANGZHI39%。QIECONG2020NIANDIERJIDUKAISHI,LVMHJITUANQIXIADEFendi(FENDI)DENGPINPAIDOUZAIZHONGGUOCHENGXIANHUIDANQUSHI。

AIMASHI2020CAINIANYEJIBAOGAOYIXIANSHI,QIZHUYAOJIGESHICHANG,RIBEN、OUZHOU(CHUFAGUOWAI)、MEIZHOUHEFAGUODEXIAOSHOUJUNCHUXIANJIANSHAO,FENBIEWEITONGBIXIAHUA4%、20%、21%HE29%;2020NIAN,AIMASHIJINZAIYAZHOUSHICHANG(CHURIBENWAI)DEXIAOSHOUSHOURUWEIZHENGXIANGZENGZHANG,WEI14%,QIEZAIJITUANNEIZHANBIGAODA46%,ZHUYAODEYIYUDAZHONGHUAQUDENGDEGONGXIAN。

ERValentino(HUALUNTIANNU),SUIRANZAI2020NIANXIAOSHOUEZHENGTIXIAJIANGLE27%,DANQIZAIZHONGGUODELINGSHOUEQUEZENGZHANGLE44%。ZHEIYIWEIZHE,ZHONGGUOYICHENGWEIValentinoDEZUIDASHICHANG。

YUCITONGSHI,GEDASHECHIPINZAIZHONGGUOSHICHANGDEYOUYIBIAOXIAN,LIBUKAIDIANSHANGQUDAODEDALIZHICHI。《BAOGAO》XIANSHI,YIQINGTUIDONGXIA,SHECHIPINZAIZHONGGUODEXIANSHANGXIAOSHOUEZENGZHANGYUE150%,SHICHANGFENECONG2019NIANDE13%ZENGZHANGDAO2020NIANDE23%。

TUPIANLAIYUAN:BAOGAOJIETU

ZHONGGUOYOUWANGYUESHENGWEIQUANQIUSHECHIPINXINGYEDEDIYIDASHICHANG。《BAOGAO》ZHICHU,2020NIANZHONGGUONEIDIDESHICHANGFENEFANLEYIBEI,CONG2019NIANDE11%ZHANGDAOLE2020NIANDE20%,YUJIDAO2025NIAN,QUANQIUSHECHIPINSHICHANGJIANGHUIGUIDAOYIQINGQIANSHUIPING,ERZHONGGUOJINGNEISHICHANGZEYOUWANGCHENGWEIQUANQIUZUIDADESHECHIPINSHICHANG。

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